Definition of "Hierarchy" by Graphic Design Newcastle:
In graphic design, hierarchy refers to the arrangement and presentation of elements in a way that signifies their order of importance. It guides the viewer’s eye through the content, helping them understand what to focus on first, next, and last.
Hierarchy is achieved through various design principles, such as:
- Size – Larger elements draw more attention.
- Color – Bold or contrasting colors can highlight key elements.
- Typography – Using different font weights, styles, or sizes to emphasize headings over body text.
- Spacing and Placement – Strategic positioning and white space can create visual flow.
- Contrast – Differentiating elements to make important content stand out.
Effective hierarchy ensures that the message is communicated clearly and efficiently, enhancing both usability and aesthetic appeal.
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