Definition of "Display Type" by Graphic Design Newcastle:
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Display Type refers to a category of typefaces or fonts that are specifically designed for use at large sizes, such as in headlines, titles, posters, signage, or other prominent visual elements. Unlike body text fonts, which prioritize readability at small sizes, display typefaces are crafted to be visually striking, expressive, and attention-grabbing.
Key Characteristics of Display Type:
- High visual impact: Often bold, decorative, or stylized to create a strong impression.
- Used at large sizes: Optimized for clarity and aesthetics when scaled up.
- Greater design freedom: May include unique letterforms, exaggerated proportions, or artistic elements not suitable for body text.
- Limited use in long passages: Due to their distinctive nature, they can hinder readability in dense text blocks.
Examples of Display Type Usage:
- Magazine covers
- Movie posters
- Website hero banners
- Event flyers
- Branding and logos
In summary, Display Type is all about making a visual statement and enhancing the overall design through typographic expression.