Definition of "Complementary" by Graphic Design Newcastle:
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In graphic design, "complementary" refers to complementary colors—pairs of colors that are positioned directly opposite each other on the color wheel. When used together, these colors create a strong visual contrast and vibrant look, making each color appear more intense.
Common Complementary Color Pairs:
- Red and Green
- Blue and Orange
- Yellow and Purple
Key Characteristics:
- High Contrast: Complementary colors stand out when placed next to each other.
- Color Balance: When used in the right proportions, they can create visual harmony.
- Used for Emphasis: Often used to draw attention to key elements in a design.
Tip for Designers:
Use complementary colors carefully—too much contrast can be overwhelming. Consider using one color as dominant and the other as an accent to maintain balance.
Let me know if you'd like visual examples or how to apply this in branding or UI design.