Definition of "Lorem Ipsum" by Graphic Design Newcastle:
« Back to Glossary Index
"Lorem Ipsum" is a placeholder text commonly used in the graphic design, publishing, and printing industries to fill a space on a page and give an impression of how the final text will look once the actual content is added. It is a scrambled version of a passage from a work by Cicero, written in Latin, and has been used since the 1500s.
The standard Lorem Ipsum text begins with:
"Lorem ipsum dolor sit amet, consectetur adipiscing elit..."
Designers and typesetters use Lorem Ipsum to focus on the visual elements of a layout—such as typography, font, and spacing—without being distracted by meaningful content. It helps clients and stakeholders visualize the design before the real content is available.