Definition of "Artwork " by Graphic Design Newcastle:
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In graphic design and printing, "Artwork" refers to the final visual material or design that is prepared and ready for reproduction or printing. It includes all the visual elements—such as images, illustrations, typography, colors, and layout—that have been finalized and formatted according to production specifications.
Artwork can be either digital (e.g., a print-ready PDF or vector file) or physical (e.g., hand-drawn illustrations), but in modern design workflows, it is typically a digital file created using design software like Adobe Illustrator, Photoshop, or InDesign.
Key Characteristics of Artwork:
- Print-Ready: Meets technical requirements such as resolution, color mode (CMYK for print), bleed, and trim marks.
- Finalized: All elements are approved and no further edits are expected.
- Used for Production: Sent to printers, manufacturers, or digital platforms for final output.
Types of Artwork:
- Vector Artwork: Scalable without loss of quality (e.g., logos, icons).
- Raster Artwork: Pixel-based and resolution-dependent (e.g., photographs).
- Packaging Artwork: Includes dielines, barcodes, and regulatory information.
- Digital Artwork: Used for web, apps, or digital media.
In summary, Artwork is the completed design file that represents the visual content intended for final use or distribution.