Definition of "Body Copy" by Graphic Design Newcastle:
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Body Copy refers to the main text or written content in a design layout, advertisement, website, brochure, or any other form of visual communication. It provides the detailed information or message that supports the headline and subheadings.
In graphic design and advertising, body copy is typically used to explain, persuade, or inform the audience, and it is usually set in a readable font and size to ensure clarity and legibility. Unlike headlines, which are meant to grab attention, body copy delivers the substance of the message.