Color Theory

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Definition of "Color Theory" by Graphic Design Newcastle:

Color Theory is a framework used in visual arts and design to understand how colors interact, mix, and influence one another. It encompasses the principles and guidelines that artists and designers use to create visually appealing and harmonious color combinations.

Key components of color theory include:

  1. The Color Wheel: A circular diagram of colors arranged by their chromatic relationship. It typically includes:

    • Primary Colors: Red, blue, and yellow.
    • Secondary Colors: Green, orange, and purple (created by mixing primary colors).
    • Tertiary Colors: Combinations of primary and secondary colors (e.g., red-orange, blue-green).
  2. Color Harmony: The aesthetically pleasing arrangement of colors. Common harmonious schemes include:

    • Complementary: Colors opposite each other on the color wheel (e.g., blue and orange).
    • Analogous: Colors next to each other on the wheel (e.g., red, red-orange, and orange).
    • Triadic: Three colors evenly spaced around the wheel (e.g., red, yellow, and blue).
    • Split-Complementary, Tetradic, and Monochromatic schemes are also used.
  3. Color Properties:

    • Hue: The name of the color (e.g., red, green).
    • Saturation: The intensity or purity of a color.
    • Value: The lightness or darkness of a color.
  4. Color Psychology: The study of how colors affect emotions and behaviors (e.g., blue evokes calmness, red suggests urgency or passion).

Color theory is essential in graphic design, branding, interior design, fashion, and any field where visual communication is key. It helps designers make informed decisions to evoke specific moods, convey messages, and create visual balance.

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