Definition of "Contrast" by Graphic Design Newcastle:
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In graphic design, contrast refers to the visual difference between two or more elements in a composition. It is used to create emphasis, guide the viewer’s attention, and improve readability and visual hierarchy.
Contrast can be achieved through various design elements, including:
- Color: Light vs. dark, complementary colors
- Size: Large vs. small elements
- Shape: Geometric vs. organic forms
- Texture: Smooth vs. rough surfaces
- Typography: Bold vs. regular fonts, serif vs. sans-serif
- Space: Dense vs. open areas
Effective use of contrast helps make a design more dynamic, engaging, and easier to understand.