Emblem

In graphic design, an emblem is a type of logo design that consists of text integrated within a symbol or icon—often enclosed within a shape such as a badge, seal, or crest. The elements are unified into a single, cohesive image, making the text and graphic inseparable.

Key characteristics of an emblem:

• Combines typography and imagery into one unified design.
• Often used to convey tradition, authority, or heritage.
• Commonly seen in schools, government agencies, sports teams, and automotive brands (e.g., Harley-Davidson, Starbucks, BMW).

Because of their intricate design, emblems can be less scalable than other logo types, which may affect legibility at smaller sizes. However, they are highly effective for creating a strong, classic brand identity.