Logo Type

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Definition of "Logo Type" by Graphic Design Newcastle:

The term "Logotype" (often shortened to "logo") refers specifically to a text-based design that represents a brand's name in a distinctive, stylized typographic form. Unlike symbols or icons, a logotype relies solely on customized lettering or typography to convey the brand identity.

Key Characteristics of a Logotype:

  • Typography-focused: The brand name is the central visual element.
  • Custom or modified fonts: Often uses unique or altered typefaces to ensure originality.
  • No symbols or icons: Purely text-based, without accompanying graphic marks.
  • Brand recognition: Designed to be instantly recognizable and associated with the brand.

Examples of Famous Logotypes:

  • Google
  • Coca-Cola
  • Visa
  • Canon

Note:

A logotype is one of several types of logos. Others include:

  • Symbol or Icon (Brandmark) – e.g., Apple’s apple.
  • Combination Mark – e.g., Adidas (text + symbol).
  • Emblem – e.g., Starbucks (text within a symbol).

In summary, a logotype is a logo made entirely of stylized text, designed to uniquely represent a brand through its name alone.

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