Mascot

A mascot is a character, figure, or symbol—often a person, animal, or object—that is used to represent a brand, organization, sports team, event, or product. Mascots are typically designed to be visually distinctive and emotionally engaging, helping to create a memorable identity and foster a connection with the target audience. In graphic design and branding, mascots serve as a storytelling tool, embodying the values, personality, and tone of the entity they represent. They are commonly used in logos, advertisements, merchandise, and digital media to enhance brand recognition and loyalty.