Mockup

In graphic design, a mockup is a realistic, often high-fidelity visual representation of a design or product used to showcase how it will look in the real world. It simulates the final appearance and context of a design—such as a website, app interface, packaging, or branding—without being the final product itself.

Mockups are typically used for:

• Client presentations – to help clients visualize the end result.
• Marketing materials – to promote a product before it's produced.
• Design validation – to test aesthetics, layout, and usability.

They can be created using graphic design software like Adobe Photoshop, Illustrator, or specialized mockup tools, and often include realistic textures, lighting, and perspective to enhance visual appeal.