Repetition

In graphic design, repetition refers to the intentional reuse of visual elements—such as colors, shapes, textures, fonts, or patterns—throughout a design or across multiple designs. This principle helps create consistency, unity, and cohesion, making the overall composition more organized and visually appealing.

Repetition can:

• Strengthen brand identity by consistently using the same logo, color palette, or typography.
• Guide the viewer’s eye through a layout by repeating visual cues.
• Reinforce a theme or message by echoing design elements.

Used effectively, repetition enhances recognition and improves the user’s experience by creating a sense of familiarity and structure.