Definition of "Scale" by Graphic Design Newcastle:
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In graphic design, "scale" refers to the relative size of an object or element in a composition. It is used to create visual hierarchy, emphasis, and balance by adjusting the size of elements in relation to each other or to the overall design.
Scale can influence how viewers perceive importance—larger elements typically draw more attention, while smaller ones may appear less significant. Designers use scale to guide the viewer’s eye, create contrast, and establish relationships between elements.
For example, in a poster design, the title might be scaled larger than the body text to emphasize its importance and attract attention first.