Definition of "Slab Serif Typeface" by Graphic Design Newcastle:
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A Slab Serif typeface is a category of serif typefaces characterized by thick, block-like serifs. Unlike traditional serif fonts, which often have tapered or bracketed serifs, slab serifs feature heavy, rectangular serifs that are usually the same thickness as the vertical strokes of the letters. This gives the typeface a bold, sturdy, and impactful appearance.
Key Characteristics:
- Thick, square or rectangular serifs
- Minimal or no bracketing (the transition between the serif and the stem is often abrupt)
- Uniform stroke weight in many cases
- Strong visual presence, making it ideal for headlines, posters, and branding
Common Uses:
- Advertising
- Posters
- Logos
- Editorial design
- Display typography
Examples of Slab Serif Typefaces:
- Rockwell
- Courier
- Clarendon
- Memphis
Slab serifs emerged in the early 19th century during the Industrial Revolution and were originally used for attention-grabbing headlines and signage. Today, they are valued for their boldness and readability, especially in print and digital display contexts.